Dan Holloway and Phil Norman

From JKD & Kali to Ghost Fighting and Combatives - Guro Phil Norman

March 18, 20262 min read

Phil Norman is widely respected as one of the UK’s most experienced and progressive martial artists, known for his depth of knowledge across multiple disciplines and his ability to bridge traditional martial arts with modern combat and self-defence training. As a senior instructor under Dan Inosanto and founder of the Ghost Fighting Method, Phil has played a significant role in shaping how integrated martial arts are taught and understood in the UK and beyond.

Phil Norman

Martial Arts Journey & Background

Phil’s martial arts path has been defined by constant evolution and real-world application. With experience as a former MMA fighter, combatives instructor, and Brazilian Jiu-Jitsu black belt, he has developed a training philosophy rooted in practicality, adaptability, and pressure-tested skill.

His work within the Jeet Kune Do and Filipino Martial Arts lineage has helped carry forward the principle-based approach championed by his teachers, blending striking, grappling, weapons, and tactical awareness into a cohesive system.

Founder of the Ghost Fighting Method

Through the creation of the Ghost Fighting Method, Phil has distilled decades of experience into a framework that focuses on combat sports and:

  • Fluid integration between ranges and disciplines

  • Tactical thinking and situational awareness

  • Functional self-defence rooted in timing, positioning and Kali based footwork

This approach reflects his belief that martial arts should prepare practitioners not just technically, but mentally and strategically.

Influence on Empower

For over a decade, Phil Norman has been one of the primary influences on the development of Empower’s training philosophy and direction. Through seminars, mentorship, and continued exposure to his teaching, key lessons have shaped the academy’s culture and curriculum, including:

  • Emphasising principles over rigid style identity

  • Encouraging cross-training across striking, grappling, and weapons

  • Maintaining a balance between traditional martial values and modern training methods

His example has reinforced the importance of staying open-minded, evolving with experience, and continually refining both skill and understanding.

Dan Holloway and Phil Norman

Character & Leadership

Beyond his technical credentials, Phil is widely respected for his professionalism, honesty, and commitment to helping others improve. He represents the modern martial artist: highly skilled, intellectually engaged, and focused on developing capable, responsible practitioners.

Legacy

Phil Norman’s influence continues through the instructors and students who carry forward his teachings. At Empower, his impact is seen not only in technical approach, but in the belief that martial arts should develop resilient, thoughtful, and well-rounded individuals, both on and off the mats.

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